Terrella Media - The Brand Community Media Authority

Management consulting and services for publishers and marketers
HOME \| SERVICES \| ABOUT \| PARTNERS \| BRANDMAGNET \| CONTACT

Services

[top]

Management Consulting and Services for Publishers, Project Services, and Marketing Communications

Terrella Media, Inc. provides management consulting services for publishers seeking insights and hands-on assistance in dealing with the dizzying array of new media challenges. From A to Z, Terrella can help you with:

strategic planning and marketing for launches and relaunches
product trouble-shooting
sales troubleshooting and/or training
skills assessment (of editors, salespeople, marketers, or publishers) and professional development
development of presentations and/or proposals
new product brainstorming, assessment, and planning
recruiting and screening
"temp" publishing/management assignments

Terrella also welcomes consulting engagements in audience development, conceptual design, revenue strategies, publication management, editorial management; ad sales strategies, procurement of publishing services, and more.

For marketers, Terrella specializes in customer-focused marketing communications, including collateral materials, newsletters, and other communications vehicles.

[top]

Custom Publishing and "Brand Community Media&trade"

Terrella plans and executes complete custom media programs, managing research and publishing processes &mdash from concept to printing (including content strategy, graphic design, editorial production, and advertising sales management). Terrella specializes in integrated media products that serve as platforms for:

Customer research
Brand messaging
Loyalty programs
Demand creation
Direct marketing
Partner comarketing
Product advertising and promotions

Terrella's approach treats customers as members and serves them in innovative ways that enhance their experience of a brand. Terrella has a passion for customer-focused content. By delivering useful and enlightening content that enriches consumers' lives, marketers can outperform traditional media and direct marketing.

Proposals &
Work Process

Terrella Media welcomes RFPs.

A major Terrella project functions like a complete business plan. The work process minimizes your managers' workload, but does require reviews and approvals at project milestones.

A project begins with learning about your brand mission, your markets, and your customers.

It continues with research to explore customer needs, interests, and brand perceptions. Terrella shares all research findings with you and presents draft publication concepts.

With your collaboration and approvals, Terrella researches the potential for partner comarketing, merchandising and advertising.

Terrella then presents final concepts and designs, along with business model options considering all costs and revenue streams.

Terrella creates production schedules for the media mix and frequency you choose and then begins production and ad sales.

Publication and delivery is followed by analysis and improvement.