INSIDE BRANDMAGNET

Missing the Healthpoint
What good is a branded magazine without the brand?

Healthy Pet Magazine
A Perfect Balance

Netflix's Not-So-Excellent Adventure
A Q2 2007 Update

Fidelity Mag Redesign: An Update
Getting better all the time

Getting Personal
with KP's Partners in Health
Colorful and Personal

REI Gearmail
More content potential on tap

Deconstructing Content
Maybe the medium isn't the message

Brand Echo
Transmitting brand preferences through the ages

Brand Communities,
Marketing, and Media
Converting prospects into brand admirers and enthusiasts

The NetFlix
Brand Attraction Challenge
The profit impact of customer loyalty

Brand Community Media Profile
The Costco Connection

More on BrandMagnet

Western Publications
Association Member