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Brand Communities, Marketing, and Media
Welcome to BrandMagnet, the knowledge base for marketers seeking expertise in branded and custom media. If you want to learn how to use publications and other media to increase brand attraction, you've come the right place. Here you'll learn useful strategies and techniques for developing the full potential of your marketing communications portfolio, and read about topics that include:
- Marcomm integration
- Brand community and custom publications
- e-newsletter and e-book approaches
- Content strategies
- Cost-saving tips for advertising and marcomm
- and more
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A Perfect Balance
By David M. Kalman
Have you seen Healthy Pet magazine, published by Zoasis of Huntington Beach, California? A 36-page full color magazine, Healthy Pet arrived with a personalized half-cover announcing that it's time for Joey -- my cat -- to come in for a...
[Read this entire article]In August of '05, I first wrote about the challenge Netflix faces to retain subscribers. With its 2Q 2005 average monthly churn at 4.7 percent, Netflix needed to replace more than HALF of its subscribers every year. Now two years...
Fidelity Mag Redesign: An UpdateI just received the new, redesigned Fidelity magazine (dated May 2007). In an earlier article (Fidelity Magazine: Could Be Great), I noted four areas in which the magazine could be improved: Customer focus. I suggested that putting customer-focused content (not...
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Check out the 2007 Maggie Award Winners, the greatest print and online publications produced West of the Mississippi. WINNERS. (external)
Read GREENLIGHT MAGAZINE online RIGHT NOW!
Your Guide to Earth-Friendly Living (external)
