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The Business of eBooks
An eBook is a self-contained electronic publication, typically with pages that simulate a printed book. An eBook may contain text, graphics, hyperlinks, animations, videos, or other multimedia objects. Some eBook technologies include Digital Rights Management (DRM), to protect copyrighted content...

Custom Ethics?
If you browse the Terrella Media Web site long enough you'll eventually find a "Terms of Use" policy statement. That document outlines Terrella's legal responsibilities (or lack thereof) and the rules that Web site visitors agree to follow. You can...

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Getting Personal with KP's Partners in Health
Colorful and personal

Kaiser Permanente (KP) mails a 12-page quarterly newsletter called Partners in Health, offering lifestyle advice and tips for interacting with the KP health system. The piece is unpretentious, colorful, and personal, if unambitious. I recently received the Spring 2007 issue....
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Brand Community Media Process on the Web
      

NY Times Profiles Ad Guru Robert M. Greenberg

BrandMagnet's Dave Kalman in the NY Times Sunday Business

Custom Publishing and Ethics: Blogger Paul Conley Weighs In

A decent quick guide to audience segmentation for custom publishing

Richard Edelman on ethics in PR, and by extension, custom publishing

Dedicated custom publications vs. traditional publishers with custom departments

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