Brand Magnet Press

So, you're a retailer and have been running a loyalty program that is starting to deliver diminishing returns. Or, you may be getting serious about a loyalty program for the first time.

In either case, you might be thinking about going outside for help and partnering with a loyalty service provider. You are looking for a program that is innovative and goes beyond the typical loyalty programs. You want to be on the forefront of savings trends and supporting technology.

This year, Amazon's loyalty program, Amazon Prime, taught the B2C world that consumers would commit by paying upfront for free shipping for all orders.

So, this year, Cyber Monday became "Free Shipping Monday." Now free shipping is the expectation by consumers with 80-plus percent of online retailers offering it.

The swirling vortex of shopping and hype that is affectionately known as Black Friday to Cyber Monday always draws plenty of ink, both virtual and actual. Here at MarketingSherpa we prefer metrics to hype, and real world stories over vague lifestyles “reporting.” With that in mind, following are some facts about this past Monday online, a chart and an entire host of actual reactions to Cyber Monday from e-tailers, industry insiders

Are you craving cranberries and planning to fly somewhere for the Thanksgiving holiday?

You’re not alone. The Air Transport Association of America (ATA) predicts that 24 million travelers, up 3.5 percent over last year, will take a domestic flight during the last two weeks of November.

Flights will be full, security will be tight and